In this case study we propose a hypothetical solution targeting reuse of your grocery bag multiple times driving behavior change for mindful usage.
Long description
The plastic bag is notorious for its role in polluting the environment.
But we believe that problem does not lie with using plastic but how it is being used. Overconsumption and mindless wastage are the real culprit. Human behavior has been engrained to think of plastic as a use and throw entity. So we wanted to look at the bag challenge from the point of view of trying to mould our behavior once again to realize mindful consumption as a way of life.
The Story: A person (single, 32, social media manager) goes to the grocery store to buy supplies for the party she is throwing in the evening. She buys plenty of snacks and drinks and heads over to the checkout counter. There she opens her handbag to take out the plastic carry bag she had purchased from this store on her last visit. The person at the checkout counter takes the bag and stamps the level one placeholder signifying the the bag has be reused once. Some placeholders reveal bonus gifts on being stamped and she loves collecting them. In her subsequent grocery shopping visits she manages to get all the placeholders stamped, submits the bag for recycling and gets herself a new game bag.
Why Gamify Usage? It becomes an invitation to accept a challenge and get people in the habit of carrying their bag for shopping.
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