ADUBA

Long description

ADUBA stands for Association DUas BArras in Portuguese. Duas Barras is a small underdeveloped town in the hills of the state of Rio de Janeiro, Brazil. More importantly, ADUBA is a declination of the Portuguese verb “adubar”, a specific word meaning to nurture the soil. Also, “adubar” metaphorically means to nurture ideas, provide nutrients for something to grow.

As the imperative of “adubar”, ADUBA is a call for change. The ADUBA Project proposes a theoretically sound new development model: regenerative, more local and socially inclusive. Our disruptive integrated initiative in Circular Economics tackles sustainable development counting on productive inclusion, its own social currency and its ADUBA APP.

Duas Barras is the perfect place for introducing our innovative small scale intervention with large social and environmental impacts (as defended by the Nobel Prize winners in Economics 2019). ADUBA is scalable and replicable, after careful scientific validation by its ADUBA LAB researchers.

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