Recycled and recyclable rugs made from plastic waste, digitally printed. A desirable and long lasting product, looking to close the circle.
Long description
THE CHALLENGE
Our fast-paced day-to-day lifestyle has disconnected us from the intrinsic value of the objects around us and how they were created.
The challenge is to find a sustainable process by using recycled materials, optimizing the manufacturing process and extending the whole life cycle valuing the human and material resources that are involved in rug manufacturing to make the consumer more conscious of the processes.
THE SOLUTION
Revitalize traditional rug manufacturing with a new approach introducing a circular business model creating a 100% recycled polyester rug from plastic bottles. The entire rug will be made from a single material, simplifying its manufacture and waste management. Production will be more sustainable, avoiding dyeing and using instead digital printing to obtain a unique product for a unique space.
With the help of new digital printing:
1- Introduce color into a textile with greater thickness.
2- Use nontoxic inks.
3- Excellent performance (outdoor).
4- Faster production.
This combination of material and process will standardize production, minimize stock and simplify distribution.
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