CREAR: future with the plastic

Long description

The recycling rate of plastics in Japan is about 85%. It is the world’s top class. On the other hand, Japan’s plastic consumption is the second largest in the world and is still on the rise. But why? It is because consumers are less aware that they are wasting plastics. They consumes a large amount of resources without noticing it, and has little interest and knowledge of the recycling system. We would like to doubt the common sense of plastics in Japan. We will launch the brand “CREAR” and redefine the plastic as a high-value and long-lasting material in order to keep in touch with the material of plastic for a long time in the plastic-free society. The material is 100% wasted plastics. Zero the amount of plastics that is thrown away in the world. First of all, we will start from our city, Tokyo.

Additional Images