Desh Ka Bag

Long description

This project at its core is about creating a space where the single use plastic bag becomes redundant. We aim to connect four current behaviours in a way that will form the structure of the solution.

1. Plastic bags are kept in use by small vendors, as it is a cheap, easily available material, light weight product.
2. As Indian cities grow and the aspirational middle class expands, more people have old clothes and bedsheets lying at home.
3. With growing awareness of climate change and plastic pollution, people want to be active participants in doing their bit for the environment.
4. Current technology on traceability and online payments in India are widely accepted and becoming more accessible across demographics.

The aim is to build a credible data rich system that has the proof of how much single use plastic is simply replaced by alternate safe materials. This then can attract funds that are currently being used to mitigate plastic pollution to drive upstream innovation.

So we want to create a bag replacement that costs no more, but does a lot more –
a. Creates a participatory platform for urban Indians to address this insidious issue
b. Creates a replicable model that can be local but help create data for large demographics
c. Helps the government in their environmental goals and targets
d. Uses the waste of one stream to become the solution of another resulting in huge embodied emission savings

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