EcoMetric: to help people choose

Long description

United Nations Sustainable Development Goal #12 urges we reduce our ecological footprint by changing the way weproduce and consume goods and resources. Changing residents recycling behavior at the source of waste generation is a fundamental way to solve the environmental and resource problems.
However, if you do speak to individuals about their reasons behind making sustainable choices, often you will hear them say, “The government should take action.” Or “Big Corporations need to take responsibility” or even “My choice will barely make a difference at scale”. Moreover, if you compare two cases of purchasing the same good, online versus offline, you would notice different variables at play like transportation, energy, storage, delivery right from the creation of the product to when it ends up with a user. A numerical ecological footprint becomes too complex to understand, and inaccurate to measure, with all variables at play.
At the intersection of all this complexity, why can’t there be a “metric” or “scale” to understand how sustainable our consumption and disposal choices are? This project, motivated by consumption and disposal practices at play, introduces an ecological scale using Material and Time as key indicators.

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