Educational eco-evolution

Long description

Feasible and affordable access to educational communication about the correct management of waste and responsible consumption is an essential requirement for sustainable development and mitigation of the problem. This proposal consists of the implementation of a digital strategy in which citizens will have the possibility of having tools and resources to change and promote greater environmental awareness; for a change of the model towards a more sustainable and respectful development with the environment.

Nowadays, the general population doesn’t bother to look for or consult technical information on the separation of waste, sustainable consumption or eco-techniques, and it continues to be a problem, however, there is a perception of the need change.

This proposal is integrated by a communication and digital education campaign composed of a platform and social media, where technical and reliable information will be provided in an accessible and attractive way, according to the current digital context, including educational content using memes, infographics, videos and a digital comic.

Currently, most people have social media and can access to free internet in various parts of the City, so this medium is an alternative for change, the proposal of the strategy is to implement a web page to post videos of eco-techniques, such as composting, dehydration of food to reduce food waste, among others, as well as a digital comic in which the separation of waste will be explained in an easy, dynamic, entertaining and funny way.

Additional Images