#eureciclo

Long description

What is the value of a discarded plastic packaging?

What is the greatest added value for a discarded plastic packaging?

During the pandemic, disposable plastic packages started to have more visibility, and I have been keeping them, thinking what to do, how to add value to these discarded materials.

What opportunities do they present? The industrial recycling market can only do downcycling, how to think and do upcycling?

Transforming and re-signifying waste is a necessary contemporary attitude, micro revolutionary, exploratory, rewarding is the beginning of new possible opportunities.

new cycles – To solve contemporary problems it is necessary to create contemporary solutions, and for this it is necessary to create new ways of thinking, understanding and acting.

We need to do the opposite of what the industry does and look for new alternatives, to think: slow, inclusive, local and democratic, based on the diversity of different realities of everyday life.

We need to think different, like a pauper, a pirate or an artist.

We need to think of the over 322 million tons of plastics produced each year around the world that are waiting for us.

#eureciclo

It is an activist, micro-revolutionary action to post on social networks presenting new ideas and alternatives for manufacturing companies of disposable plastic packaging.

For everyone to upload their creations from discarded plastic packaging. The idea is to have a negative public exposure for companies that own the packaging and do not recycle.

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