Eyes on Waste

Long description

Eyes on Waste is a hybrid campaign that merges elevated user experience, communications and spatial design, and is aimed at educating residents about their waste disposal habits.

The following campaign explores 2 integral parts:

1. How might we educate Amsterdammers as to what waste disposal options are available? With the introduction of site-specific QR codes and a close cooperation with local Gemeente, each new resident would need to locate and “check-in” at their neighbourhood waste container within the 5 days of move-in, thus familiarising themselves with the proper waste disposal techniques and agreeing to a certain code of conduct. This concept emerged based on investigation that even long-term residents not always know they can dispose of certain types of waste in different, proper containers. Another use of the codes is an opportunity to report a full container more easily than through a phone line.
2. How might we encourage residents to not leave garbage on the floor next to the containers? Very often the garbage is left outside if the container is full, or if there simply is a pile of junk on the floor already. The first step is to provide clear directions to the next available bin, indicating that a quick detour is quite easy. Secondly, by using locally sourced art (submissions from the residents, artists) one might feel more ownership into keeping the area clear and clean – also visuals of ‘eyes’ are effective in invoking a feeling of being watched+guilt+extra conscience.

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