Flower Waste a Second Life

Long description

The horticulture sector is perhaps Kenya’s third largest foreign exchange earner, and contributed Kshs. 120 billion last year alone to the country’s gross domestic product (GDP). Kenya sells up to 70-75% of its horticultural products to Europe amongst other countries.

In Kenya, flower exports generate income for around 4% of the population employing about 150,000 both permanent and seasonal employees while in South America the trade is a major source of employment in Colombia and Ecuador. The journey of from field to consumer is a long and complex one for something as delicate as a cut flower. For a bloom to maintain its value, it must cover these thousands of miles remaining intact and blemish-free. Over the years, the technological solutions to keep flowers fresh and perfect looking have been honed to a fine art. 40% of this precious flower finds itself in the pit just from the start if the journey in the farm.

Economic and social disruption caused by the Covid-19 pandemic threatened the long-term livelihood and well-being of thousands of Kenyans,. The most vulnerable to the impacts of the pandemic are  thousands of workers mostly women found at the start of supply chains such as production, preparation and packaging.More than 100billion flowers were thrown into the pit everyday.

Our solution a social enterprise that promotes environmental sustainability, socioeconomic development through flower recycling services. We give  flower farm a chance to generate revenue from flower waste and provide reliable raw material to local recycling industry.

Additional Images