FUKUFUKU – No Waste Fashion

Long description

Tokyo has a problem: discarded garments. But Tokyo also has a great resource: a great amount of tremendously talented young fashion designers studying and graduating from Tokyo’s highly-regarded schools. FUKUFUKU is a system that puts together these two factors to create new opportunities for young Designers and Consumers, while reducing waste.

FUKUFUKU consists of a physical network of containers for Tokyo Citizens to donate their used clothes, after having photographed them and uploaded them on the digital platform for fashion Designers.

Fashion Designers can reserve the discarded clothes they like and get them delivered to their ateliers. The Designers will up-cycle the clothes and produce new original creations. They will photograph, describe and price the new garments and upload them on the FUKUFUKU e-store for Consumers.

Consumers can browse an always-updating e-shop of up-cycled clothes and place their orders.

Revenues from each sale will be divided among the Fashion Designers (60%), the Citizens who donated their clothes (20%), and the FUKUFUKU platform (20%).

This proposal is particularly suited for Tokyo because of the lack of widespread systems for the collection of clothes, because of the abundance of young Fashion Designers, because of the local references hinting at clothing mash-ups and up-cycles (Kolor, Comme Des Garçons…), and because of the commendable diligence of its citizens. However, this system can be adapted to other cities as well.

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