IRO IRO

Long description

We are a zero-waste lifestyle and fashion design collective based in Jaipur. With the aim to push innovation in upcycling, every year we create a collection to tell a unique story about the unseen and under-appreciated anthropogene. We create elevated clothing and textiles from waste, (and in the process of upcycling, utilize crafts and knowledge indigenous to India), that are highly functional, designed to last and communicative legacies for our patrons. In pursuit of a fairer and more transparent fashion industry and to build camaraderie, we collaborate with other businesses to upcycle their waste into functional art pieces (fashion and interior) and help them go circular. We have collaborated with Calico, Japan; Matter prints, Singapore; Doodlage, India; Cotton Rack, India; The House of MG, India, among others. Collaborations are impactful in advocating responsible design and give our artisans and us an opportunity to practice and keep defining what a refined fabric is when it is made from waste. So far we have upcycled about 10 tonnes of waste off-cuts into handcrafted fabrics saving 100 tonnes of CO2 from entering the atmostphere over the past 3 years and generated work for 15 artisans based in a village near Jaipur.

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