Kitchee

Long description

Concerned about the dangerous situation that e-waste is causing, our purpose is to become a circular economy with an experience, resulting from a product and a service. For the product, we designed a home appliance for culinary activities: a base that allows to get the function of a blender, a juice extractor and a mixer, with greater resistance, in addition to being interactive, easy to use and error-proof. It’s attributes are focused on a timeless design, with contourned and proportional features to make an attractive first impression, also, an affordable approach through usability while the physical representation is based on a modularity appliance on user interface with a system that follows the 80/20 rule. 

The service is based on a subscription business model, so the user could register to acquire our product with a monthly fee, while having the possibility to get periodic preventive maintenance, repairs for damage, replacement of parts or the product, recycling of components and preserving its usable life. 

This is beneficial as it requires less investment in the long term while setting a trustful connection from accessible attention and precise solutions. While the environment recovers its ecosystems that were destroyed by our excessive consumption along the history.

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