LAOCOÖN: DIGITAL ENDEAVOUR

Long description

‘’Laocoön: Digital Endeavour’’ tells the story of technology digitalizing real art – from the core of design to its creation. In a journey though time and space, innovation meets tradition and transforms it into something environmentally friendly. In the challenging times of pandemic, riots, closed borders, struggling industries and panic, an opportunity for transforming digital tech into sustainability has arrived. Fashion, now more than ever, has found a way to slow down and become cleaner, stripping down to the essentials.

All garments within the SS21 Collection were designed digitally using 3D simulation, which eliminated the waste that comes with the prototyping phase of garments. More than 75% of fabric that usually gets lost in the design and production process was eliminated by using technology. By using laser cutting machines, paper was saved and the accuracy of each pattern was increased. This allows the production to go smoothly and the garments to be stitched beautifully. 

The streetwear collection features seven unique looks for any gender. Tackling the aspect of inclusivity and freedom of choice, the project presents itself with five genderless items, that can be worn by anybody. By making the collection wearable, the theme of sustainability was one more time addressed: the more you need it, the less chance it is you’ll throw it away. 

This collection represents a quest for breaking the boundaries of using the resources more mindfully and envisioning a more evolved future.

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