Limited is a shifting store which challenges the old fashioned way of design by enabling high end products based on waste found in a specific context.
Long description
We have been thought to look at customer behaviour without taking the Earth into account.. But there is a limit. We need to incorporate both the wishes and desires of the customer, as well as the Earth. This needs to be taught and showcased to organisations, customers and to us as designers. That is why we present “LIMITless”: a store located in the middle of Amsterdam. It is not the typical type of store people would expect. LIMITless takes on projects to design solutions for waste streams for organisation. Both young and experienced designers are challenged to use these waste materials and transform these into commercial designer products.The store showcases these high end design products made from waste materials found in the specific waste context of that organisation. This creates a positive buzz and an immediate market base for the products. The store shifts in theme throughout the year, depending on the waste materials provided by the paying organization, such as hospitals or bicycle companies. In a world where waste is seen as something invaluable, LIMITless tackles this problem by upcycling waste materials. Through LIMITless businesses can market their circular way of thinking.
Organizations are offered a cost effective way to gain solutions to their waste.
Designers are thought to design differently and create new meaningful relationships with the organizations. And third the store confronts the customers to consume more mindfully. LIMITless tackles the modern take-make-waste cycle.
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