Make the 5Rs happen at home

Long description

In a world where we are forced to adapt to a new reality and where the result of consumerism and the incorrect disposal of the produced waste causes more and more negative impacts daily basis, we saw an opportunity to provide solutions that help in the way of acting regarding the ongoing transformations.

A means of rethinking how consumer goods are used and reused, excessive consumption, and incorrect disposal. Why are there so many ways to exchange and dispose of them correctly that most people do not use them? Why are even the most educated people unaware of their actions concerning the waste generated?

The objective of the project “Make the 5Rs happen at home” is to create a communication channel so that the 5Rs (Rethink, Refuse, Reduce, Reuse and Recycle) can be put into practice in our homes, encouraging favorable behavior about waste produced.

In Brazil, there are approximately 72 million households. An average person produces 800 grams to 1 kg of waste per day. In São Paulo, approximately 15,000 tons of garbage are generated per day. Almost 80 million tons of garbage are generated in Brazil per year, and only 4% are recycled.

The differential to be explored is to be the connecting bridge for the means of exchanging materials, clothes, utensils, among others, for correct recycling, to rethink the mode of consumption and disposal, helping to reduce waste, through a website and/or simple app, cheerful, inclusive and easy to access and interact with.

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