New Blue

Long description

New Blue is about finding new pathways in circular economy, aesthetics and production processes. Denim was originally a durable fabric that through time has lost its integrity in the rise of globalization and fast consumption. We are left with vast streams of waste and no infrastructure to absorb them.

Denim is a ubiquitous material loved and used by everyone. It is also a big source of waste in the textile industry. The challenge as we see it is to keep old worn out denim and rest fibers recirculating within the system. 

In New Blue the emphasis is put on using unconventional techniques where old jeans are processed into fibers. These are bonded and stitched together with zero waste pattern embroidery. A grid is stitched over the fibers to create a new, persistent material. Rest fibers are collected and reused within this process. 

As a result New Blue proposes with its refined patchwork of jeans fibers a new textile material that could be incorporated by the fashion industry. It is a material and a process that invites former waste streams as old cotton jeans to be reused over and over.

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