Rebeldía

Long description

We are 3 sisters that live in three different cities in Mexico. This project comes from our family memories, where our grandparents had the ability to repair everything in their lives. We want to match this old family tradition with new technology to create new possibilities for the world.

We believe that in the actual world, the act of repairing an object is rebellious per se.

Our project aims to create a network of repair shops  that allow us to give a second opportunity in life to everyday objects.

With this project, we are aiming to reduce the generation of waste by creating a network of certified repairpeople that can help us give a second life to everything.

We know that usually, this kind of problems tend to give the people that have to repair their objet an extra hurdle, so we are focusing all our efforts to make this process completely transparent, simple and easy, so that is better and easier to repair that to throw it away.

Also we know that the tool that will make this sustainable in the time is a business model where every one involved wins, so a lot of the efforts of our project are aimed at understanding the whole context to know wich are the best levers to pul.

We have different specialties (Design, Sociology and Marketing), so we think that this will allow us to give a well rounded view to the problem at hand.

 

 

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