We occupy a niche of recycled, low-cost plastic shoes that makes a profit, whilst also benefitting people and planet.

Long description

 Problem Summary:

  • Over 381 million tonnes of plastic wastes are produced annually
  • Plastics are recycled to exact volume of plastics (p>0.05 i.e not significant) = more plastics, more flooding. Volume of plastic remains constant and even higher in the environment, more pollution
  • ~ 90.5% of these wastes have never been recycled
  • This has resulted in over 5 trillion plastics still floating in our oceans

Solution Summary:

  • We are a team of shoe designers and environmental scientists
  • We imagined if we could convert all these plastic wastes to foot wears – making money and reducing wastes simultaneously
  • Potential for impact is huge! – Global footwear market is currently valued at $264 billion!
  • We decided to occupy a niche of recycled, low-cost plastic shoes (which are modular and patented) will make a profit, whilst also benefitting people and planet.

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