Zero Waste Map

Long description

Do you know that 61% of the Millennials would like to live a more sustainable lifestyle? Whilst many believe it is important to take care of the environment, only few people follow through. The problem is: it is not made easy. Going for the better option typically involves a lengthy research leaving only the strong-willed to a Zero Waste lifestye.

We close this Value-Action Gap and make it easy for everyone to transform their daily routine to a Zero Waste lifestyle.

WHY: Amsterdam already offers an existent Zero Waste network. And we want to make it visible with . We want to create an app that makes it easy for people to go zero waste in Amsterdam.Thus spreading awareness and supporting local businesses as we create partnerships within the circular economy.

WHAT: All over Amsterdam, we identified over 340 shops that align with a Zero Waste lifestyle. The selected shops already allow for easy changes to a Zero Waste lifestyle, yet the awareness is missing. We are bridging the gap between the already existent Zero Waste infrastructure in Amsterdam and those willing to take action with our zero waste map. Highlighting these businesses makes going Zero Waste easy and helps local small businesses to thrive.

HOW: We first localized businesses that align with the values of a Zero Waste lifestyle, making it easy for the consumer to find. And then categorised those businesses with coloured labels according to their current status quo (% of Zero Waste potential fulfilled).

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